Thursday, April 23, 2009
pick a bleu mango
this is a little promotional piece i did for my friend estelle's company bleu mango marketing. i love the name and what it implies: consciously changing the standard approach to a familiar concept. because she is french and très chic, she changed the spelling to 'bleu' which i think makes the name look even more eye-catching and distinctive.
after i did this piece it made me think about how many times i DO reach for a red apple or an orange orange simply because it is there, without questioning that there might be a better or more enriching way of going about it. for me it's easier to do something that i've never done before because i have no point of reference. but departures from things i do regularly, simply out of habit, are much more difficult - and often uncomfortable. she's helped me realize that it is well worth the effort to pick a bleu mango here and there by thinking actively about my routine choices rather than sleepwalking through them.
so i owe estelle a big hug for this epiphany, AND for stopping by this morning with a bunch of fresh croissants and pastries (which are, by now, long gone.)
if you pick a bleu mango today, tell me about it :)
Posted by aimee